Founder profile
Sanchari Sarkar
AI Visibility and GEO Consultant | Founder of Digital Platform 271
Sanchari Sarkar is an AI Visibility and GEO Consultant in India and the founder of Digital Platform 271. Her work focuses on how D2C, FMCG, ecommerce and growing businesses can improve the evidence that helps AI systems discover, understand, verify and evaluate their brands.
Explore researchAI Visibility AuditWho is Sanchari Sarkar?
Sanchari develops practical research, audit methods and implementation frameworks for AI-powered discovery. Her work connects technical readiness, entity clarity, first-party authority, citation authority and recommendation readiness.
Through Digital Platform 271, she publishes original research on Indian D2C brand visibility, AI search behavior and website readiness, and applies that research through AI Visibility Audits and GEO implementation.
What is AI Visibility?
AI Visibility describes how clearly a brand can be discovered, understood, verified, cited and considered in AI-powered search and answer systems. It extends beyond being indexed: a brand also needs consistent entity information, useful answers, credible evidence and decision-useful recommendation context.
AI Presence
Can an AI system access and discover reliable information about the brand?
AI Understanding
Can it identify what the brand does, who it serves and how its entities relate?
AI Authority
Does the website provide credible first-party evidence for important claims?
Citation Authority
Can independent sources corroborate the brand and its claims?
Recommendation Readiness
Is there enough decision-useful evidence to evaluate when the brand may be an appropriate recommendation?
Research and frameworks
AI Visibility Benchmark Report 2026
Original research examining 30 Indian D2C brands across 53 AI visibility website signals.
Read moreHow D2C Brands Improve AI Search Visibility
Research-led guidance connecting website evidence, external corroboration and recommendation readiness.
Read moreChatGPT vs Gemini D2C Discoverability Study
Research comparing how D2C brands appear across ChatGPT and Gemini.
Read moreAI Visibility Audit Methodology
The public methodology behind the five-layer website AI readiness framework.
Read moreAI Recommendation Readiness
A practical framework for the evidence AI systems may need to evaluate a brand for recommendation.
Read moreGEO Framework
A methodology for improving technical access, entity clarity, authority and recommendation evidence.
Read moreAI Commerce
Research and guidance on how AI systems may discover, compare and recommend brands during buying journeys.
Read moreArticles on AI discovery and recommendation
Sanchari publishes on AI Visibility, GEO, AI Citation Authority, AI Commerce, AI marketing and marketing automation.
Read AI Visibility WeeklyBrowse resourcesExplore researchPublished books and practical guides
Beginner's Guide to AI Digital Marketing for Solopreneurs
A step-by-step AI marketing playbook for solopreneurs and small business owners.
View publicationThe Complete Guide to Prompt Engineering
Learn how to write prompts that produce reliable, high-quality AI output.
View publicationAI for Prosperity
Frameworks and mindset shifts for using AI to improve income, productivity, and opportunity.
View publicationWays Digital Platform 271 applies the research
AI Visibility Audit
Evidence-based analysis of website readiness, recommendation signals and citation authority observations.
Learn moreAI Visibility Consulting for D2C Brands
Consulting for D2C, FMCG and ecommerce brands improving AI search visibility and recommendation readiness.
Learn moreGEO Foundation
Fixed-scope implementation to strengthen technical, entity, content and authority foundations.
Learn moreAbout Sanchari Sarkar and her work
Who is Sanchari Sarkar?
Sanchari Sarkar is an AI Visibility and GEO Consultant in India and the founder of Digital Platform 271.
What does Sanchari Sarkar work on?
Her work focuses on AI visibility audits, Generative Engine Optimization, entity clarity, citation authority, structured data and AI recommendation readiness.
What is Digital Platform 271?
Digital Platform 271 is an AI visibility research and consulting platform founded by Sanchari Sarkar.
Does Sanchari Sarkar work with D2C brands?
Yes. Her research and consulting work includes D2C, FMCG and ecommerce brands, including a 2026 benchmark of 30 Indian D2C brands across 53 website signals.
What is AI Visibility?
AI Visibility describes how clearly a brand can be discovered, understood, verified, cited and considered by AI-powered search and answer systems.
What is an AI Visibility Audit?
An AI Visibility Audit evaluates website evidence across AI Presence, AI Understanding, AI Authority and Recommendation Readiness, with Citation Authority assessed separately.
What is GEO?
Generative Engine Optimization is the practice of improving the information and evidence AI systems use to discover, understand, verify and evaluate a brand.
What is AI Citation Authority?
AI Citation Authority describes the strength of external corroboration and attributable evidence supporting a brand or claim.
Where can I read Sanchari Sarkar's research?
Her benchmark reports, methodologies and research articles are published in the Digital Platform 271 Research section.