{
  "title": "AI Visibility Benchmark 2026",
  "subtitle": "An Independent Study of AI Visibility Across Indian D2C Brands",
  "author": "Sanchari Sarkar",
  "publisher": "Digital Platform 271 Research",
  "publication_id": "DP271-AVB-2026-001",
  "version": "1.1",
  "publication_date": "2026-07-19",
  "country": "India",
  "canonical_url": "https://www.digitalplatform271.com/research/ai-visibility-benchmark-2026",
  "citation": "Sanchari Sarkar. (2026). AI Visibility Benchmark 2026. Digital Platform 271 Research. Publication ID: DP271-AVB-2026-001.",
  "sample": {
    "brands": 30,
    "segment": "Indian D2C and FMCG brand websites",
    "audit_period": "July 2026",
    "audit_passes_per_website": 1,
    "framework_signals": 53,
    "dimensions": 5
  },
  "headline_findings": [
    {
      "finding": "Recommendation Readiness was the weakest measured dimension for 24 of 30 brands.",
      "count": 24,
      "total": 30,
      "percent": 80.0
    },
    {
      "finding": "AI Discoverability was the strongest measured dimension for 26 of 30 brands.",
      "count": 26,
      "total": 30,
      "percent": 86.7
    },
    {
      "finding": "The average Overall Score was 59.3 and the median Overall Score was 63.",
      "average_overall_score": 59.3,
      "median_overall_score": 63
    },
    {
      "finding": "No audited brand achieved Grade A or Grade B in this single-pass benchmark.",
      "grade_a_count": 0,
      "grade_b_count": 0
    }
  ],
  "dimension_averages": [
    { "dimension": "AI Discoverability", "average": 16.0 },
    { "dimension": "Content & Entity Coverage", "average": 12.9 },
    { "dimension": "AI Trust Signals", "average": 11.3 },
    { "dimension": "AI Understanding", "average": 11.2 },
    { "dimension": "AI Recommendation Readiness", "average": 7.8 }
  ],
  "overall_score_summary": {
    "average": 59.3,
    "median": 63,
    "standard_deviation": 11.86,
    "minimum": 13,
    "maximum": 73
  },
  "methodology_boundaries": [
    "Small, non-random sample",
    "Single audit pass",
    "Proprietary methodology",
    "No formal confidence intervals",
    "Findings are descriptive, not causal",
    "Not statistically representative of the full Indian D2C market"
  ],
  "interpretation_note": "The benchmark measures observable website evidence in the audited sample. It does not claim that any score causes AI citations or recommendations and should not be interpreted as a market-wide ranking.",
  "data_urls": {
    "overall_scores_csv": "https://raw.githubusercontent.com/digitalplatform271-gif/digitalplatform271-gif/main/research/ai-visibility-benchmark-2026/data/overall-scores.csv",
    "benchmark_summary_json": "https://raw.githubusercontent.com/digitalplatform271-gif/digitalplatform271-gif/main/research/ai-visibility-benchmark-2026/data/benchmark-summary.json",
    "public_repository": "https://github.com/digitalplatform271-gif/digitalplatform271-gif/tree/main/research/ai-visibility-benchmark-2026"
  }
}